Avengers: Endgame isn’t just set to make the domestic box office explode. This is a worldwide phenomenon & its pre-sale numbers in China are going a long way to prove that.
As of midday Tuesday Beijing time, the film, set to open in China on Wednesday, already had reached $90 million (RMB 603 million) in presales, setting a new all-time presales record ahead of local hit Monster Hunt 2 (RMB 401 million) and Avengers: Infinity War (RMB 398 million). I Chinese Yuan = 0.15 United States dollar.
Avengers: Endgame also is estimated to earn more than $20 million in midnight previews, more than double the existing previews record held by Furious 8 ($9.1 million) since 2017. Some say the pre-sales indicate a record opening in China that could reach $270 million.
The MCU franchises began taking off with the beginnings of China’s box office boom era, meaning a whole generation of young Chinese filmgoers’ first memories of the multiplex is nostalgically linked to MCU superhero movies. The worldwide box office reach is just as potent as it is on the domestic front.
Opening in China on Wednesday, two days ahead of the U.S., Avengers: Endgame should have no trouble topping Infinity War’s $191 million opening from July last year. Artisan Gateway, a leading China box office reporting group, predicts Endgame will earn around $270 million (1.8 billion RMB) during its five-day opening. The company forecasts Endgame to finish its run as the first Hollywood film to earn more than RMB 3 billion (just under $450 million) in China. Universal’s The Fate of the Furious is currently the biggest U.S. film in China ever, with $392 million (RMB 2.67 billion).
